Well the new advertising for Christmas from ChurchAds is out. It is an interesting and arresting picture. The characters portrayed are shown in modern dress – Church Ads says of it:
This year we have a very simple but dramatic idea. To re-set the nativity in modern professions and high street fashions. Shepherds become cycle couriers and plasterers. Wise men are successful entrepreneurs and their gifts are iconic “treasures” of modern culture: a Swarovski crystal perfume bottle, a Faberge egg and a replica Damian Hirst skull. All are sharply dressed. But the traditional nativity arrangement is unchanged, with Jesus as its clear focus. And the message is compelling: “However you dress it up… Christmas Starts with Christ”.
There have, of course, been those who have been critical of it and would like a return to the twee versions of the nativity in the past. Peter Mullen writes in the Telegraph in a post by-lined “the teenage politics of the british churches are summed up by their pathetic christmas poster”
No doubt all this clodhopping heavy glitziness will be described as “ironic” and “prophetic”.
Well, I suppose we should all just enjoy a good giggle at the churches’ latest expedition into the land of idiocy. Except for one thing which troubles me deeply. The replacement Wise Men are cast as three successful entrepreneurs. And I worry as to how the church hierarchy will answer for this sign of conspicuous consumption and the virtues of capitalism when they next go to talk adolescent politics with their mates in the Occupy camp outside St Paul’s.
Peter Mullen has previous in this area.
Anyway, I have collected some of the past poster campaigns and the question is – which is your favourite and which your least favourite?
(Usual tip: Clicking on a picture gives you larger images that you can go through)