I recently lost a texting battle with my churchwarden Jean. I suggested that I could type faster on my blackberry keypad compared to her touchscreen iPhone.
I also made more spelling mistakes. sigh.
Now I find that I am likely to fall further behind.
The Guardian has announced a new application for the iPhone (and iPad and iPod touch – not a lot of Blackberry there) that allows you to check the ethical status of products.
It is produced by the Ethical Company Organisation. It’s Good Shopping Guide allows you to check in realtime how ethical a product really is.
The app lists over 700 well-known brands, ranked in 72 product-specific league tables under seven main sections, from food and drink to health and beauty to travel and energy. A summary table shows “the good, the bad and the ugly” brands in relation to the environment, human rights and animal welfare. Points scores give an overall “ethical rating” to easily identify the best performing brands and companies.
The idea behind this is a great one. Many of us would like to buy more ethically sourced products. What I specially liked (reading the article) was that they gave a score out of 100. Although many of the Fairtrade products scored the highest this didn’t mean that mainstream brands always did badly. So in terms of tea:
Popularity is no predictor of a high ethical score in the guide. In the tea section, the UK’s biggest brand, Tetley Tea, scores an Ethical Company Index (ECI) rating of just 57 out of a 100, compared with Cafédirect Tea (100), Yorkshire Tea (96) and Typhoo (91).
So Yorkshire Tea and Typhoo tea although not at the heights of Cafédirect still do really well.
So its over to you iPhone addicts to let us know how well the app works. It costs £2.99 (with 10% of the price going to Friends of the Earth)